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ATLAYS | Benoit Méchineau
Atlays accompagne les PME de croissance dans leur développement en proposant la direction à temps partagé des fonctions clés : Finance, Marketing, Ressources Humaines et Smart Data.
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Benoit Méchineau

More than 15 years of experience in digital and strategic marketing.

After 8 years spent at Vivendi Universal where he leds the portal for France and participated in the European launch of World of Warcraft, Benoit worked on positions with strong digital involvment : first as Marketing Director and Worldwide Operations for an Internet startup, then as Worldwide e-commerce Director at Smartbox. Before joining Atlays, Benoit was Marketing Director of Demos Group, one of European vocational training leaders.

Benoit brings Atlays understanding of digital issues and their implications for BtoB and BtoC players. Thanks to his management experience of activities with high transactional dimension, it carries the vision of a marketing close to the business. Finally, his knowledge of the services sector in the BtoB world is an asset to cope with the globalization of markets.


  • Vivendi Universal :, Activision Blizzard
  • Boonty (Nexway)
  • Smartbox
  • Demos
  • Graduated from ISEG Lyon | France


  • E-Marketing & E-Business
  • Brand Content & Social Networks
  • CRM & Big Data
  • Marketing & Communication
  • Sales & Business Development
  • Organization & Management
  • Branding & Products Strategy