After 8 years spent at Vivendi Universal where he leds the Education.com portal for France and participated in the European launch of World of Warcraft, Benoit worked on positions with strong digital involvment : first as Marketing Director and Worldwide Operations for an Internet startup, then as Worldwide e-commerce Director at Smartbox. Before joining Atlays, Benoit was Marketing Director of Demos Group, one of European vocational training leaders.
Benoit brings Atlays understanding of digital issues and their implications for BtoB and BtoC players. Thanks to his management experience of activities with high transactional dimension, it carries the vision of a marketing close to the business. Finally, his knowledge of the services sector in the BtoB world is an asset to cope with the globalization of markets.